1. Integrity Above All
Integrity is the foundation of trust—and trust is the currency of financial guidance. MQFP® Professionals are held to the highest ethical standards and always act in the best interests of those they serve. This means telling the truth, even when it’s hard. It means doing the right thing even when no one is looking. It means behaving consistently across both professional and personal relationships. It means making recommendations based on facts, not fees. Integrity isn’t just a standard—it’s a habit of character that defines every interaction and decision.
2. Excellence Through Expertise
Military and veteran families face uniquely complex financial circumstances. MQFP® Professionals commit to ongoing education and subject-matter mastery, not just for themselves, but for the entire MQFP® Community. We don’t just meet minimum standards—we exceed them. Excellence through expertise means never coasting, never assuming, and never being satisfied with “good enough.” It’s the relentless pursuit of competence, clarity, and credibility in every recommendation and every conversation.
3. Service Before Self-Interest
Our mission is service, not sales. MQFP® Professionals are fiduciary guides and educators, devoted to the unique needs of military and veteran families. We honor their sacrifices by responding with humility, care, and purpose. United in the fight against financial insecurity, we put client needs ahead of personal gain—restoring dignity to the financial profession and forging enduring, mission-aligned relationships. Service before self-interest is not a slogan; it is our solemn duty.
4. Stewardship of Trust
Every military or veteran family that seeks help places more than their money in our hands—they place their confidence, their hopes, and often their future. MQFP® Professionals take these responsibilities seriously. Stewardship means protecting client information, honoring their goals, and guiding them with care and competence through life’s financial challenges. We act not as gatekeepers of knowledge, but as stewards of security. The trust we earn is not ours to exploit—it is ours to protect.
